Ways to Establish Valuable Business Relationships with Potential Clients

It’s a well-known and documented fact that it’s much easier and financially rewarding to maintain an existing client than it is to attract a new one. When you only think about the effort and resources you need to invest in order to conclude a deal, it really makes a lot of sense to focus on keeping those people loyal to your company.

However, there’s one small snag. In order to have returning customers, you first need to attract them, which means you have to go back to square one and work your way up when it comes to establishing valuable business relationships with clients.

There are many things you need to do if you wish to create a business relationship, but here are just some of the most important ones, which should help you achieve your goal.

Listen actively

Paying attention to what your potential clients say and understanding their wishes and worries is absolutely crucial. If you really want to find out what they need, you can find it out by allowing them time to tell you that themselves. Naturally, you’d also need to ask the right questions, but make sure you don’t forget that the more your prospective client shares with you, the better chances of striking a deal you have.

Ask them what they think

Your offer may be great for someone, but you do need to understand that there is always some room for improvement and you should definitely use the opportunity to get some feedback on how you could further improve your offer. People generally like being asked for their opinion and most potential clients will be only too happy to let you know how they feel.

Do your research

Your initial communication(s) with new clients will definitely include matters not strictly related to sales and transaction. If you manage to find out about some things you have in common with your new clients, you’ll be able to develop a bond. You can use social media to learn more about the person you’re talking to and hire social media marketing agencies to adjust your social media content to your clients.

Be quick with your responses

No-one likes waiting too long for a reply to their question. That’s why you need to make sure you respond as promptly as you can. Your potential customer will interpret it as a sign that you’re paying a lot of attention to them, while at the same time, you’ll be making them think of you more regularly. Experts in the field of lead generation admit that rejections occur more often than not, but learning from them and obtaining valuable intel is something that can help you improve your conversion rate.

Add value

Today’s world is all about adding value to products and services we offer or buy and this instance should not occur only when trying to establish a relationship, but it should also play an important role in maintaining a high level of commitment. Some people will appreciate a small gift, some useful information or contact that you can provide, but they’ll all be very appreciative of your assistance.

Be genuine and patient

Not many people would enter a relationship if they detected even the slightest touch of insincerity on behalf of the prospective partner, which is why you need to be genuine and avoid giving off an impression that you’re hiding something or that you’re fake. If that happens, people will believe that you’re just trying to manipulate them for sales purposes.

Also, you shouldn’t rush people into a business relationship. As a rule, such relationships need to be nurtured and allowed to grow at their own pace. Being ready to invest time in creating something is a strong signal you mean business.


Building a relationship is not an easy task and it involves quite a few elements you should take into consideration. Still, if you give all of them due attention, you’ll significantly improve your chances of establishing new business relations, which is probably the most difficult thing to do.


Leave a Reply

Your email address will not be published. Required fields are marked *