A business plan is exactly what it sounds like. It’s a detailed outline of how you will run your business and handle its assets. You use it to explain the inner workings of your business. At the same time, you present this business plan to potential investors in order to legitimize your business. It’s a surefire way to get support and financing. Without one, you won’t have the financial backing you need from institutions. If you intend to make your startup successful, you need to write a detailed business plan. Here are all the elements you need for an attractive and effective business plan.
Table of Contents
Create a summary
Every comprehensive business plan needs to be summarized. You need to figure out the broad strokes of your strategy before you start focusing on the details. In business, an executive summary helps you overview the plan and your business in general. It’s the first step in realizing your ideas.
The summary is obviously going to be significantly shorter than the whole plan. An executive summary is normally one or two pages long. You can write it at the beginning of your plan and use it as a blueprint for the rest, or you can leave it for the ending to help summarize what you’ve come up with. It’s going to help others get a good perspective on the goals of your plan, as well as how you intend to enact it.
Explain the management aspect
A business requires management to be successful. You need someone that will oversee teams and look at the bigger picture during projects. Managing and micromanaging allows employees to focus on the creative aspect of their work, while those leading them can deal with putting the puzzles together.
When looking at a business, investors don’t just seek out great ideas. They also want to see potential in the management. Make sure you place a company and management chapter in your business plan to help investors understand how you plan to run your company. Compare this to your current team and explain how you’ll acquire additional management and employees.
A quick overview of the legal structure of the business is also a must. Investors need to understand how you plan to deal with any legal issues that might come up.
Sort out the finances
Hard work and solid ideas create valuable companies, but they don’t keep them up for long without proper financing. Your financial plan should have a large segment dedicated to explaining how you will finance your business.
The initial financing is very important. Getting a business off the ground is difficult without financial backing from banks or other lenders. This might be less important for your investors, as they could end up being a part of the initial investment.
Focus on the financial plan going forward. Once you’ve started your business, how do you plan to make money? You’ll have to document cash flow statements, sales forecasts, and create balance sheets.
Form a marketing plan
Marketing is a key point in every business plan. Without a comprehensive marketing strategy, a business can’t get the exposure and brand-building that it requires. Many Australian businesses neglect the marketing aspect of their plan, leading to doubts about the company’s future. Use your business plan to define your target market and how you’ll reach them with advertising tactics.
Take the opportunity to define your products and services as well. Price-competitive products need to be marketed to a wider audience, with prices that aim to go as low as possible. A marketing strategy focused on these kinds of products will require sales and constant exposure. If you choose to create premium products, this will entail a different kind of strategy. You need to target the audience that it’s meant to represent while keeping ads sparse and high-quality.
Your online strategy needs to be defined as well. If your business doesn’t have a dedicated digital marketing team, how will you improve SEO? It’s a crucial part of any marketing strategy, which is why it’s important to prepare a plan. Some businesses will opt to slowly assemble a marketing department. Others outsource to dedicated teams of experts in seo from Sydney to handle their online marketing and optimization. Most Australian startups tend to go for the latter option, as it provides the most immediate results. Keeping this in your business plan will make your business more attractive.
Detail development and design
It’s easy to market your product once it’s completed. If it’s still in development, the process is a little harder. Investors need to understand whether or not the product is viable, and how you will produce the product after it’s been developed.
Describe the product in detail, while also including the design in the plan. The development within the context of production needs to be charted, as this will provide insight into how the process is going. Alongside your regular financial plan, create a subsection that details how the development budget will be formed. This will enable a good perspective on how your product will perform against your budget and market needs.
Getting funding and expanding your business is difficult, especially if you’ve only started your entrepreneurial ventures. If you’re lacking in support, forming a business plan will help you catch the attention of investors and prove that your business is viable. Consider the above aspects of a typical business plan and make sure you incorporate them into your own. It will give you a satisfactory result that you can show to investors.