Pinterest - a modern twist on an age old concept
The concepts of a scrapbook and pinboard may seem old-fashioned in today's world, but the latest social networking craze has dragged them both into the digital age
Marketing 2.0 - Melissa Rudd
Traditional vs. new marketing methods
The Super Bowl XLVI puts television advertising on the radar - is paying out $3.5 million for a 30 second spot really justified when digital marketing comes at a fraction of that cost?
Daily deal sites: Holy grail or poisoned chalice?
Since Groupon, the big daddy of daily deal sites, launched in 2008, group buying has been heralded as either a revolutionary new way for small businesses to gain exposure or as a sales and marketing disaster
Facebook Cards - business or pleasure?
Social networking site partners with MOO to offer printed cards with information from your Profile
Mobile tweeting driving Africa's Twitter growth
First ever pan-African study of micro-blogging site shows that over half of tweets are sent from a mobile by users aged between 20 and 29
MXit dominating the South African mobile market
Africa's largest mobile social platform recruiting more than 45,000 new users a day
Understanding viral marketing content
Viral marketing: the holy grail of the marketing world, where your community does your marketing for you
Social media - the secret to SEO success
How to use social media networks to boost your SEO campaigns
Online marketing: What's next for the banner ad?
One thing is certain, nothing stays the same for long in the online world. So what's next for the online banner ad?
Attracting and keeping online shoppers in Africa
How to draw in customers on the world wide web
