Display advertising is a prominent and time-tested mode of brand marketing. Among its different modalities, banners are probably the most popular, and they still remain relevant to this day. According to Forbes, a well-crafted banner can drive immense amounts of attention to your brand and boost your sales tremendously. However, it is a slippery slope because poorly designed banners will not only be ignored by visitors but also hamper your website’s reputation. Here’s why a printed banner ad is worth your consideration if you aren’t using them already.
As advertising media has evolved over the ages, so has the cost of entry. If you are on a shoestring budget, it is a good idea to adopt reliable old methods like banners rather than fancy but risky new ones. Banners are very cheap to produce, rather durable, and easy to design as well. If the design is not your thing, you can outsource the task to a local digital printer, even then not having to shell out too much. Vinyl banners and signs are significantly cheaper than TV or radio ads and even cheaper than some online ads.
Well-made and well-printed banners are likely to last a long time without any damage or fading. It means you can earn dividends for as long as you choose to keep them up. If you can secure a location that is high in traffic and visibility, a banner can be a wonderfully sustainable way to generate constant interest without any follow-up investment. Banners are also reusable. If you are putting them up at events, you can fold them up and keep them away for the next time without any hassle. There are no recurring costs so the initial outlay will seem vanishingly small over time.
Durability and Effectiveness
Vinyl is a great material for banners since it is easy to print on and very durable. 450-500gsm is the sweet spot in terms of quality, since it will last for years without fading, and will be tough enough to resist the elements. A good professional banner printing provider will also ensure they use high-quality inks that will not crack or fade over time either. Banners are very effective physical advertising media. Consumers have been conditioned over time to expect signs in certain places, so they don’t stick out like a sore thumb when you put them up. Well-designed banners can look quite beautiful and appealing, rather than like an eyesore. You must use high-resolution logos and a contrasting color palette.
Banners are a superbly robust and affordable way to get your brand, product, or service a great amount of visibility. They are striking, durable, memorable, and very effective. Even in the age of digital marketing, the advantages of vinyl print banners cannot be downplayed. In terms of sheer value for money and return on investment, they are practically unbeatable. You must keep in mind that a good design is of paramount importance, followed by top-notch printing and production, and then picking a strategic location to put it up. With these tips in mind, you will soon see great returns and a surge in popularity.