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EasyJet founder eyes low-cost African airline

Agreement with British investment firm could pave the way for "no frills, all jet aircraft business model for Africa"
 EasyJet Airbus
 
 

Africa could be about to benefit from a new low-cost airline thanks to a new venture from the founder of easyJet.

Sir Stelios Haji-Ioannou's EasyGroup has entered into a deal with Rubicon, a British investment firm, to do a feasibility study into the prospect of creating a budget airline for the African market.

The proposal means EasyGroup will be issued shares of 5 percent in Rubicon, with the option to take a further ten percent.

 

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A statement from the Chairman of Rubicon, Robert Burnham, said: “It iproposed that easyGroup will become a shareholder in Rubicon and will use the services of Stelios and easyGroup's experienced aviation management team to provide general strategic, management and branding advice on the feasibility of implementing a low cost, point-to-point, no frills, all jet aircraft business model for Africa."

EasyJet, a British airline founded in 1995, services cheap flights across Europe and is renowned for its “cheap and cheerful” image, expanding rapidly since its inception.

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