LAGbook secures Blackberry Ad deal

- Finance - Jul 18, 2012

African Social Network LAGbook has secured a major advertising contract with the Nigerian branch of Blackberry.

The popular social network signed an 8 week advertising deal today with Research in Motion (Blackberry), rumoured to be worth 1.2million Naira.

The popular social network goes by the full name of Ladies And Gentleman book, and has 140,000 members at the time of writing. Created by twin entrepreneurs Chidi and Chika Nwaogu, the website was initially intended for students at the University of Lagos, yet quickly expanded into English-speaking African countries.


The ethos of the company is to expand the social experience of people, dubbed a ‘social discovery network’ for discovering new people. It has started a large promotional campaign for Blackberry recently, sending out promotional messages to its members and replacing the website background with promotional artwork.

“The deal was handled by Blackberry's Ad agency in Nigeria, Yellow Brick Road Ltd.," says Chidi Nwaogu, CEO at LAGbook and nominee of the 2011 Nigeria Youth Merit Award for ICT.  “Maybe there might be a roll on, which is solely RIM's decision."

Chidi went on to deny rumours about the value of the advertising contract: “This figure is totally false”, he claimed. “The true figure is undisclosed and will remain so.”

Chika Nwagou continued, "LAGbook is making foundation steps toward becoming Africa's largest social networking website before 2013 and everyone here is excited!"

"LAGbook is set to hit over 500,000 registered members by the end of this year, and 1,000,000 registered members by 17th April, 2013," according to Nosa Ilegbinehi, Vice President, Risk and Asset Management at LAGbook. "Everyone at LAGbook is excited to be part of the team that is building Africa's largest, strongest and most preferred social network."

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