Engen Flamingo Vlei, in Table View, Cape Town, has re-opened its doors to the public following a major facelift.
The upgrade work on the site formed part of Engen’s Reinvigorate rollout, which began in 2007 and is set to run until 2018.
Engen, the South African petroleum industry market leader, developed Reinvigorate with a view to consolidating its brand identity across all its service stations and convenience outlets, and showcasing its up market offerings.
Engen operates more than 1,200 service stations across South African and has about 600 convenience centres offering fast food, up market food retail, DVD rentals and bakeries.
It also operates 66 depots, seven terminals and aviation facilities for 22 airports in South Africa Transport fleet of 180 vehicles.
Engen focuses on the downstream refined petroleum products market and related businesses and has offices in 20 Sub-Saharan African countries.
The revamped Engen Flamingo Vlei service station offers customers a diverse range of products and services including a Quickshop and Corner Bakery.
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Dumisani Bengu, Retail Business Manager for Engen Sales and Marketing, said: “The launch of the re-invigorated convenience store takes place at a time when the company was endorsed for the second year running, by South Africa’s youth as the “Coolest” petroleum brand in the Sunday Times Generation Next survey.
“We are proud of the work that we do. Offering excellent convenience to our customers is really paying off. Our efforts to deliver on our brand promise are being recognised and acknowledged by the South African market.”