Instagram is making some major changes, and social media marketers need to take notice. The popular photo-sharing app plans to introduce a new algorithm that will change the way users see content in their feed.
Instagram is one of the most popular social media platforms out there, and it’s no surprise that businesses are using it to reach new audiences and promote their products or services. If you’re already using Instagram for business, make sure to keep an eye on Instagram’s latest updates to be able to make necessary changes in marketing strategies on time.
As we all know, Instagram is one of the most popular social media platforms out there. And, because of that, it’s constantly changing.
While some changes are small and don’t really affect how you use the platform, others can be more significant and may require you to change your strategy.
That’s why, as a social media marketer, it’s important to stay on top of all the latest Instagram changes. To help you do that, we’ve put together a list of the most recent changes to Instagram and what they mean for social media marketers:
The algorithm now favors content from your close friends and family over brands and celebrities.
This change was first announced back in 2016, but it’s only recently that we’ve seen it really take effect.
Under the new system, Instagram will prioritize content from users that they interact with the most. This means that content from brands and businesses that users don’t regularly engage with could be pushed down in the feed.
The good news for businesses is that there are ways to adapt to these changes. One way is to focus on creating more engaging content that encourages users to like, comment, and share. Another approach is to use Instagram’s paid promotion tools to ensure your content is seen by your target audience.
What does this mean for marketers? Well, it means that you need to focus on creating content that will encourage your followers to engage with you on a more personal level.
- You can now follow hashtags.
This is a fairly new feature that was introduced in late 2017. It allows you to follow specific hashtags, which means that you’ll see more content from that hashtag in your feed.
As a marketer, this is a great way to keep up with trends and find out what people are talking about in your industry.
In addition, Instagram is also testing a new feature that would allow users to follow hashtags instead of individual accounts. This could make it more difficult for brands to build a following on the platform.
3 View how many people see your story:
Previously, you could only see how many people had interacted with your Stories (i.e. liked, commented, or shared them). But now, you can also see how many people have simply viewed your Story.
This change is great for giving you a better understanding of how popular your Stories are and whether or not people are actually paying attention to them.
- share other people’s posts in your Stories.
This is another fairly new feature that was introduced in early 2018. It allows you to share someone else’s post in your own Story, which is a great way to give them some exposure.
To do this, simply tap the “share” button on the post and then select “Share to Your Story.”
You can get more visibility to your stories, posts, images and videos if you have more followers. Moreover, you can get Instagram followers to improve your following.
- Tag products in your posts.
This is a shopping feature that was introduced in late 2017. It allows you to tag products in your posts, which makes it easier for people to find out more information about those products.
If you have an ecommerce store, this is a great way to drive traffic to your website and potentially increase sales.To boost your post, you can also get Instagram likes UK.
- see when people are online.
This is a relatively new feature that was introduced in early 2018. It allows you to see when people are online, which can be helpful if you want to send them a direct message.
To do this, simply go to your direct messages and tap on the “Active” tab.
- The new profile design:
The new profile design puts more emphasis on your bio and contact information, so make sure that these are up-to-date and accurate.
Always put your website URL on your Instagram page so your followers and buyers can visit it to purchase your products. If possible, link your all social profiles on Instagram to allow your customers to connect with you on any social platform of their choice.
- You can now save drafts of your posts.
This is a great new feature for those who like to plan their posts in advance. Previously, if you started drafting a post and then closed out of it, you would lose all your work.
But now, with the ability to save drafts, you can easily pick up where you left off and continue working on your post at a later time.
- You can now schedule your posts in advance.
This is another great new feature for those who like to plan their posts in advance. With the ability to schedule your posts, you can write your post, select the time and date you want it to be published, and then forget about it until it goes live.
To do this, simply tap on the “schedule” button when drafting a post.
- You can now see insights for your Stories.
This is a relatively new feature that was introduced in early 2018. It allows you to see detailed insights for your Stories, which can be helpful in understanding what types of content perform well.
To access these insights, simply go to your profile page and tap on the “Insights” tab. Then, select “Stories” from the menu.
- You can now see insights for your IGTV videos.
This is a new feature that was introduced in early 2019. It allows you to see detailed insights for your IGTV videos, which can be helpful in understanding what types of content perform well.
To access these insights, simply go to your profile page and tap on the “Insights” tab. Then, select “IGTV Videos” from the menu..
Insights is a new feature that gives you detailed information about your followers and their behavior. As a social marketer, you can use this data to improve your strategies.
Instagram is constantly testing new features and changes, so it’s important to stay up-to-date on what’s happening in order to be prepared for anything.
Instagram is currently one of the most popular social media platforms, with over 1 billion monthly active users. And it’s no wonder why marketers flock to the platform – Instagram provides a unique and engaging way to reach potential customers. However you need to keep an eye on changes that Instagram makes from time to time in order to boost your marketing potential.