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COO's bid to make Samsung Africa a $10 billion business
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Samsung Electronics Africa is aggressively pursuing expansion across the continent and is currently listed among the top 10 brands.
However, Chief Operating Officer and Vice President George Ferreira in a recent interview with Cape Media and BN Radio revealed his goal of pushing Samsung into the top five.
Ferreira outlined Samsung’s strategy to grow its African business by 15-16 per cent every two years and his hopes to transform its fortunes into a $10 billion business by 2015.
He also spoke about the company’s very active Corporate Social Responsibility programme and its healthy competition with all the other major electronics players including Apple.
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