Ian Steyn, Executive of Products and Services at Innervation, which provides integrated payments services to South African retailers, discusses the value of a coherent customer engagement strategy
On entering new territories, companies are confronted with the need for localising their offering, literature or even brands, to maximise their reach. But how far can they go to accommodate marginal languages while still making a decent return on investment?
Three years ago, when Jason Njoku's mother asked him to bring back some Nollywood (Nigerian Hollywood) DVDs from Nigeria, an idea took root and grew into what is now iROKO Partners, Africa's largest source of legal, online Nollywood film and music content
Since Groupon, the big daddy of daily deal sites, launched in 2008, group buying has been heralded as either a revolutionary new way for small businesses to gain exposure or as a sales and marketing disaster
Despite lack of appropriate electronic payment systems and expensive shipping costs continuing to plague the African e-commerce sector, making money on the internet is increasingly a reality for many African entrepreneurs