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Company Reports - Jotun Paints SA  

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Jotun Paints SA

World leading coatings manufacturer

By Ian Armitage

Jotun was formed in 1926 in the whaling town of Sandefjord, located south of Oslo. The original founder was Mr Odd Gleditsch and his family still own a major share of the company. Jotun is a worldwide market leader in the manufacture and supply of decorative paints, industrial and powder coatings for the marine, offshore, industrial and commercial sectors.
World leading coatings manufacturer

Jotun was formed in 1926 in the whaling town of Sandefjord, located south of Oslo. The original founder was Mr Odd Gleditsch and his family still own a major share of the company. Jotun is a worldwide market leader in the manufacture and supply of decorative paints, industrial and powder coatings for the marine, offshore, industrial and commercial sectors.

Decades of investment and research in development, as well as a generous scoop of ambition, have helped build its reputation as a reliable, quality supplier.

THE RAINBOW NATION
Jotun has companies in more that 50 countries worldwide, with production plants in more than 30, all manufacturing to ISO quality standard 9002. Jotun Paints South Africa Pty was first established in South Africa in 1997. Since then, it has expanded dramatically throughout the country and into neighbouring Namibia, Angola and Mozambique.

Jotun has been at the front in terms of developing products specifically suited to local conditions. A decade of experience in South Africa, coupled with 85 years of worldwide exposure, has helped the company to provide an array of specialist coatings, incorporating the latest technological developments and catering to the various product segments and demands of its highly demanding customers.

WORLD LEADER
A long fight against corrosion has seen Jotun develop an expertise and range of anti-corrosion coatings that are both original and unique. With this accumulated wisdom available globally, throughout the Jotun organisation, anti-corrosion systems can be designed and supplied to solve particular problems worldwide.

As if to prove the point, Jotun's so-called "Single Source Solution" has been used in prestigious and complex international structures, including the Eiffel Tower, the Burj Al Arab, the China Opera House, the Nile City Complex and the Kingdom Center. The company recently added the Burj Dubai, Motor City, Dubai Sports City and Discovery Gardens in Dubai as well as the Central Fruit and Vegetable Market in Kuwait to its list of highprofile projects.

Jotun's product range and its comprehensive service - demonstrates that it is well positioned to offer complete protection for steel and concrete substrates. This is particularly relevant to the mining industry, oil and gas facilities, power plants and major infrastructure projects.

Around 65 million-square metres of structures at more than 1,800 power installations worldwide are protected by Jotun.

MARINE EXPERTISE
Jotun, as a group, is recognised as one of the leading manufacturers and suppliers of sophisticated paints to the world's merchant fleet. From the earliest planning stage of a newbuilding, it maintains close ties with shipowners, operators and yards to give the best technical advice and assistance to achieve what it calls "the most effective and economic coating protection and performance."

"From fishing boats and cruise ships to Ultra Large Crude Carriers (ULCCs), drilling rigs and FPSO s, Jotun products and systems have been proven in use in every sea and ocean of the world and supported by an unrivalled standard of technical service," says the company, whose range of marine coatings offers protection for every part of any vessel, large or small, in service, in any trade, around the world.

PROTECTING PROPERTY
Jotun is also a leading manufacturer and supplier of high performance coatings for buildings and structures, specialising in corrosion protection and passive fire protection of steel as well as protection and decoration of concrete.

"Time, environment and safety are important for such applications, and Jotun has a wide range of coatings meeting the requirements within these areas," says the company. "Protection and decoration of concrete is an area of particular expertise for Jotun. Proven technology and innovative solutions are combined with a wealth of practical experience throughout the world. Projects range from bridges, dams and reservoirs to waste treatment plants and desalination plants."

DEFINED IDENTITY
A well defined corporate identity is crucial to Jotun, not just in South Africa but worldwide. The company believes that first impressions are crucial to success in its business and, therefore, one of the necessary conditions for establishing customer loyalty to products is a visually inviting and memorable identity through all the marketing efforts, products, packaging, communication materials advertising, plants and rolling stock.

"We want the customer to remember Jotun by the attention to the values of the company and its products," says the firm.

ECONOMIC CLIMATE
The economic downturn resulted in stagnating growth for Jotun in the first four months of the year, after the record levels seen in 2008 and previous years. In litres and kilos the group sold two percent less paint than it did for the same period last year.

The Powder Coatings Division saw a marked fall in volumes as a large part of these products are sold to industries that are sensitive to the downturn, while other important areas, such as the new ships and property markets, continued to grow. The group said that stronger effects will be seen in these areas in the future.

"The effects of a weaker global economy will increasingly impact us. The group will experience more negative effects in areas such as deliveries of ships and in terms of property projects," says President and CEO, Morten Fon, commenting on the results.

However, Jotun Paints has implemented measures to adapt to these local and market-related challenges without compromising the core values of Care, Respect, Loyalty and Boldness.

The future will certainly be colourful.

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