Marketing 2.0 - Web  

With marketers being spoilt for choice in ways to reach their customers, when does too much of a good thing actually start doing harm?

The Super Bowl XLVI puts television advertising on the radar - is paying out $3.5 million for a 30 second spot really justified when digital marketing comes at a fraction of that cost?

Since Groupon, the big daddy of daily deal sites, launched in 2008, group buying has been heralded as either a revolutionary new way for small businesses to gain exposure or as a sales and marketing disaster

One thing is certain, nothing stays the same for long in the online world. So what's next for the online banner ad?

How to draw in customers on the world wide web

Why social network sites are becoming the trustworthy source of reference for consumers

Dubai airline's promise for free kids' holidays ruled 'misleading'

Utilising the most appropriate search engine strategy is imperative for businesses. We discover the techniques businesses can use in order to rank highly on the world's biggest search engine - Google.

You would expect the main challenges when running a search engine marketing (SEM) campaign in Africa to be fairly tactical things, such as communicating with small, fragmented markets; a variety of languages and cultures; poverty; bandwidth and infrastructure constraints; and the propensity for governments under threat to simply switch off the internet.

Web 2.0 enables businesses to actively engage with customers and collaborate with them on product development, service enhancement and promotion. In terms of marketing, this drive towards user-created content means forming a direct link with the consumer and providing them with product news and information.