Since Groupon, the big daddy of daily deal sites, launched in 2008, group buying has been heralded as either a revolutionary new way for small businesses to gain exposure or as a sales and marketing disaster
One thing is certain, nothing stays the same for long in the online world. So what's next for the online banner ad?
How to draw in customers on the world wide web
Why social network sites are becoming the trustworthy source of reference for consumers
Dubai airline's promise for free kids' holidays ruled 'misleading'
Utilising the most appropriate search engine strategy is imperative for businesses. We discover the techniques businesses can use in order to rank highly on the world's biggest search engine - Google.
You would expect the main challenges when running a search engine marketing (SEM) campaign in Africa to be fairly tactical things, such as communicating with small, fragmented markets; a variety of languages and cultures; poverty; bandwidth and infrastructure constraints; and the propensity for governments under threat to simply switch off the internet.
Web 2.0 enables businesses to actively engage with customers and collaborate with them on product development, service enhancement and promotion. In terms of marketing, this drive towards user-created content means forming a direct link with the consumer and providing them with product news and information.
Globally, successful implementations of e-procurement are considered as one of the measures of a world-class purchasing organisation
Information released today by iBAHN, the worldwide leader in digital entertainment and internet solutions for the hospitality and meeting industries, shows phenomenal demand for next-generation services in European Middle East and Africa in 2009.
