Marketing 2.0 - Viral  

Kony 2012 caused controversy

What marketers can learn from Kony 2012

Kony 2012, the campaign started by US-based NGO Invisible Children to stop Ugandan warlord Joseph Kony, serves as a reminder that in the bright and shiny new social media world, we shouldn't forget the basics
Team Jeep

Understanding viral marketing content

Viral marketing: the holy grail of the marketing world, where your community does your marketing for you
Screen shot of a Vodacom advert where blue turns to red

Vodacom's red re-branding mocked by Cell C

South African telecom giants fight it out over Vodacom's new image

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