Marketing 2.0 - Viral  

Kony 2012, the campaign started by US-based NGO Invisible Children to stop Ugandan warlord Joseph Kony, serves as a reminder that in the bright and shiny new social media world, we shouldn't forget the basics

Viral marketing: the holy grail of the marketing world, where your community does your marketing for you

South African telecom giants fight it out over Vodacom's new image