Marketing 2.0 - Mobile Marketing  

SMS marketing

Creating a successful SMS marketing campaign

SMS is the marketing medium of choice for businesses seeking to maximise their exposure while minimising their cost - follow these top tips to cash in
SMS is a key marketing tool

The art of using SMS effectively in business

Sending a text message may be simple, but using SMS in the right way can dramatically reduce costs and keep your clients happy
Push vs. pull balance

Digital marketing: Get the push vs. pull balance right

How to engage with your customers in a relevant and sustained way across the digital platform
SA mobile ads will increase

South Africa mobile ad revenues to double by 2012

Technology companies forecast massive growth in mobile advertising space
Five African telecom companies listed in The Forbes Global 2000

Africa's telecoms movers and shakers

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