As part of African Business Review’s look back at the biggest news from 2011, we revisit a story from November.
Puma has unveiled the brand new official football kits for its 10 partnered African National football teams at an exhibition in London.
The designs were produced in collaboration with renowned artists from the Creative African Network (CAN) – a PUMA platform connecting and promoting artists from and in Africa. The unique collaboration is complemented by a month-long exhibition called ‘Interpretations of Africa: Football, Art and Design’ at the Design Museum, London that showcases the artists’ design inspirations.
“Puma has been at the forefront of integrating the two disparate worlds of sport and art, and today through a celebration of football, art, colour and culture, we have shown to the world how these two spheres can be uniquely combined,” said Franz Koch, CEO of Puma SE.
“Puma has a long standing history with Africa, and this event demonstrates how as a brand we continue to be fully committed to our relationship with the continent.”
Puma said the exhibition features original artwork and sketches alongside development work and the resulting final football kits created by the artists involved, including Barthélémy Toguo of Cameroon, Zineb Zedira of Algeria and Godfried Donker of Ghana who have all become renowned in the art world for their emotive and captivating work.
The other artists representing their nations are: Saïdou Dicko of Burkina Faso, Ernest Düku of Ivory Coast, Owanto of Gabon, Hentie van der Merwe of Namibia, Samba Fall of Senegal, Hasan and Husain Essop of South Africa and El Loko of Togo.