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Yahoo SA Twitter account could lead to website launch

US internet company Yahoo has been making tentative steps in re-entering South Africa, setting up a dedicated Twitter account. The Yahoo site had a visible presence in the country in the...

http://www.africanbusinessreview.co.za/leadership/100/Yahoo-SA-Twitter-account-could-lead-to-website-launch


Yahoo SA Twitter account could lead to website launch

- Leadership - Nov 15, 2011

US internet company Yahoo has been making tentative steps in re-entering South Africa, setting up a dedicated Twitter account.

The Yahoo site had a visible presence in the country in the 1990s but pulled out for reasons never disclosed, however an account on the social networking site named @YahooNewsSA has been set up.

The account’s bio reads: “Yahoo! South Africa brings you in-depth coverage of news from South Africa and around the world including finance, sport, entertainment and breaking news” although is yet to tweet.

 

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To read the latest edition of African Business Review, click here.

 

According to reports, Yahoo has been approaching South African publishers and advertisers in recent months in preparation to launch a dedicated South Africa website, like the BBC recently did in collaboration with internet sales house Habari.

The US internet giant, which already has a presence in 44 countries, claims to have two million South African readers regularly reading its international site, which if launched as a standalone website would rank as one of the top five South African websites.

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