US internet company Yahoo has been making tentative steps in re-entering South Africa, setting up a dedicated Twitter account.
The Yahoo site had a visible presence in the country in the 1990s but pulled out for reasons never disclosed, however an account on the social networking site named @YahooNewsSA has been set up.
The account’s bio reads: “Yahoo! South Africa brings you in-depth coverage of news from South Africa and around the world including finance, sport, entertainment and breaking news” although is yet to tweet.
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According to reports, Yahoo has been approaching South African publishers and advertisers in recent months in preparation to launch a dedicated South Africa website, like the BBC recently did in collaboration with internet sales house Habari.
The US internet giant, which already has a presence in 44 countries, claims to have two million South African readers regularly reading its international site, which if launched as a standalone website would rank as one of the top five South African websites.
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