Business Leaders  

SA airline promotes 'fourth wife goes free' deal

Kulula Airline runs advertisement in wake of President Jacob Zuma's marriage to fourth current wife
 The Kulula Airline advertisement
 
 

South African’s Kulula Airlines has created a cheeky advertising campaign to ridicule President Jacob Zuma’s polygamy.

The airline advertised a promotional flight by stating ‘your fourth wife goes free’. Seventy-year-old Zuma married his fourth current wife Gloria 'Bongi' Ngema last weekend.

READ MORE FROM AFRICAN BUSINESS REVIEW:

Dahabshiil provides vital service for African community

Ghana Home Loans' brave business model is paying off

Too much of a good marketing thing?

Read this month’s issue of ABR

The ad reads “Inspired by regular VIP travellers with sizeable spousal entourages, the offer is open to all fourth wives when the family travels together on the Jo’burg to Cape Town route.”

Kulula's week-long offer runs until April 30 states: “... not only will you get a great deal on kulula.com flights for your first three wives, but your fourth wife will fly free, mahala, on the house.”

The airline's Facebook page adds: “Inspired by regular VIP travellers with sizeable spousal entourages, the offer is open to all fourth wives when the family travels together on the Jo’burg to Cape Town route.”

African Business Review is now available on the iPad. Click here to download it.