Multi-platinum selling and award winning Afro-soul vocalist, Lira, will be the face of Samsung home appliances across Africa.
The singer has signed a new, three-year agreement with the global leader in digital media and digital convergence technologies which will see her featured in Samsung advertisements and marketing engagements across the continent.
The announcement was made at the Samsung Fan Zone in Sandton City where Lira expressed her excitement at this appointment and also wished the remaining countries in the tournament all the best in the lead up to the final match on Sunday.
Lira was previously an ambassador for Samsung South Africa in the home appliances division in 2011.
Commenting on Lira’s new appointment, Samsung South Africa’s Michelle Potgieter, Head of Corporate Marketing and Communications said: “We are delighted and honoured to extend Lira’s ambassadorial role.
“Our brand has been growing significantly in Africa and there is no better person to associate this positive and vibrant expansion with. Lira represents the opportunities that exist in Africa and she showcases the new Africa that we are excited to be a part of.”
Lira has been honoured with numerous nominations and awards throughout her career including; a Channel O Award, a nomination for a BET award and several South African Music Awards – and most recently received a nomination for record of the year.
She said: “I was thrilled when Samsung asked me if I would like to extend my agreement and be the ambassador for not only South Africa, but the rest of the continent.
“As a brand, Samsung has made huge entries into Africa and represents the growth and opportunities we are seeing as Africans. I am excited to be a part of their expansion and this is directly in line with my passion and desire to see Africa rise and shine on the global stage.”
In the past year Samsung has expanded its presence on the continent from 15 to 32 countries and its successful Built For Africa campaign has been designed to meet the specific needs of people living in the continent’s many and varied countries.Multi-platinum selling and award winning Afro-soul vocalist, Lira, will be the face of Samsung home appliances across Africa.